SEO Fire Sale

The mission of any search engine — particularly Google— is to find the best and most relevant content for a person’s search term. Here’s Google’s stated philosophy: “The perfect search engine would understand exactly what you mean and give you back exactly what you want.”...

You Don’t Want to Miss this PPC Deal

Who is running your digital advertising strategy? Is your digital ad strategy aligned? Are you running your advertising out of many functions independently—such as social, demand gen, and web? Are they talking to one another? It is critical to understand your own organizational structure....

Reach your customers at low cost

In the age of instant-information, we expect answers to come quickly. If a site won’t load in under 3 seconds, 40% of people will abandon the site for the next one. Increasing your site speed has the benefit of engaging your audience more effectively,...